Instagram Business Profile vs. Instagram Creator Profile
In case you haven’t heard…
Instagram is rolling out a new creator profile for influencers and content creators!
Like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.
Here’s a quick rundown of the key differences:
With an Instagram Business Profile You:
Get access to Instagram Analytics about your followers and posts
Promote Instagram posts as ads
Add links to Instagram Stories (with over 10k followers)
Add links to iGTV in stories (follower count doesn’t matter here)
Have a private account on Instagram
With an Instagram Creator Profile You:
Get exclusive access to the Instagram Creator Studio on desktop
Access creator-specific analytics, including follow/unfollow metrics
Access to specific engagement stats
Filter your Direct Message inbox
Tag products from brands directly within a feed post
Add links to stories (with over 10k) followers
Add links to IGTV in stories (follower count doesn’t matter here)
Easily make the switch — Instagram is rolling out Creator profiles and it’s still unclear who will get access to the new profile
I have a creator account and personally I love the inbox features. It allows me to mark messages as ‘General’ instead of ‘Primary’ so when I receive spam messages they go directly into a different folder and I don’t have to filter through them on my DM’s. I also really like the creator studio and how it allows me to schedule IGTV posts and the creation tools.
Which one do you have?! Let me know in the comments!